The logo
The word digitalo, where the dots over the i's are two pixels. They have the same shape as the hole in the o, and they take the colour of the client on the screen.
Press a client. On the site the pixels change colour by themselves as you scroll past the clients.
Why pixels
A website is pixels, and the pixels are the only part of the mark that changes colour. The word stands still in black; the pixels show who we are building for right now.
The dots are not round. They are squares with the same soft corners as the hole in the o, so they belong to the letters and not to a generic icon. The typeface is Funnel Display ExtraBold, drawn as outlines.
On different surfaces and sizes
What we left out
The full stop
The word with a coloured full stop after it. It was the favourite at first, but a bold lower-case word with a coloured full stop at the end is Fiverr's logo.
The line and the frame
A line that splits the word into before and after, and the word in a frame. The line grew weak at small sizes, and the frame looked like many others.
A chameleon
Too literal, and an animal says nothing about websites.
A browser window or a screen
The industry's most common symbol.
A sun over the horizon
It belongs to Akhiles' proposal Mosem.
Moving hyphens
That is Digitalo Ekonomi's logo.
Registered trademark
Digitalo is a registered word mark at the Swedish Intellectual Property Office (PRV), registration number 639088, in classes 35 and 42. The holder is Stamis Entreprenad AB and the registration is valid until 2035-10-04. See the registration at PRV.